Community is not just a concept at Natural Resources, but the way we do business every day. Our business is built upon high standards of ethical practice, meaningful work, mindful living. We bring thoughtfully-chosen products and information-based education to parents and babies to positively influence community by supporting families. We see our customers as valuable contributors to the growth and success of our business and the success of our vision is measured by our customer's positive birth experiences and thoughtful parenting, by our staff members' excellence and happiness, and by our contribution to the improvement of the environment.

At Natural Resources we believe that new and expectant parents:

• Deserve to buy safe and non-toxic products for their families.
  At Natural Resources we strive to fulfill our customer's wishes for truly useful, safe, well-made and attractive products for themselves and their babies. We choose products based on practicality, fair wage and manufacturing practices and toxin-free materials that are earth-friendly. Our goal is to sell the highest quality products that also offer high value for our customers.
  
  
• Deserve to have access to comprehensive information and resources.
  We strongly believe that parenting starts well before the birth of a baby. Our staff is extremely knowledgeable on all products in our store, as well as many topics around pregnancy, birth and parenting. We support parents in making choices that feel intuitively right for them by offering classes and providing resource listings, a lending library and accessible staff.
  
  
• Deserve to have access to support and community.
  We have created a space that is warm and inviting with many opportunities to connect with others. Parents and caretakers are are welcome to feed their baby in one of our comfortable gliders, change or weigh their baby, enjoy some tea and cookies, or participate in one of our mother and parenting groups. Babies and toddlers are welcome to enjoy our play area filled with natural toys.
  
  
• Deserve to have their concerns respected and heard without judgment and their questions answered.
  We believe that better communication equals better understanding and more trust. The way we engage with our customers promotes dialogue and questions and ultimately allows parents to find the answers that feel right to them.